Thaifex – World of Food Asia 2011


Special Report for weekly Andaman News NBT TV (VHF dial) at 8.30am broadcast to Phang Nga, Krabi & Phuket provinces Thursday 2nd, June 2011 & at 8.30am on Sunday 5 June on FM90.5 Radio Thailand Phuket & http://thainews.prd.go.th/newsenglish/ & www.YouTube.com/AndamanNews Send comments to AndamanNews@yahoo.com
The Department of Export Promotion recently organized the Thaifex – World of Food Asia 2011 reported to be the leading international trade platform for the food and beverage industry in South East Asia. Our reporter was invited to attend the event in Bangkok. Let’s take a close look in our special report:
Processed tiny anchovy and Chili and Shrimp Dipping Sauce from Pornthip Phuket store, plus healthy drinks from abalone and the cashews drinks are famous products from Phuket which the Regional Office of Export Promotion in Surat Thani selected to display in the Thaifex – World of Food Asia 2011. The products were showcased to the eyes of potential buyers and importers from overseas. This will hopefully lead to confidence and additional orders of Thai foods and products. **** Voice of Rawephan Changyencham / Director, Export Promotion Office, Upper Southern Thailand. The 20th Thaifax – World of Food Asia 2011 was organized under collaboration of the Thai Export Promotion Department, Thai Chamber of Commerce and German’s Köln Messe. It is the leading international trade platform for the food and beverage industry in South East Asia. It is where global players of food and beverage meet. This year it was held during May 25-29 at Impact Arena Muangthong Thani. Apart 2,600 booths of all areas of production, covering processing technology and ingredients to the end products, the event also exhibited movement and development in the food industry such as Halal certified products, organic products. The event provided a platform for sellers to meet direct with potential buyers. The department stated that the trade fair generated over 3 billion baht revenue for Thailand, which reportedly earned some 1.2 million million baht from the food and beverage industry last year, accounting for 28% of the country’s GDP.
Despite being in one of the top nations in ASEAN which is successful in food exports, the Department of Export Promotion sees the need to continue improving and enhancing skills of manufacturers and operators in the field to ensure that they are well prepared and be competitive in global platforms particularly when ASEAN becomes one community in the year 2015.

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