As essential needs of all humans are very similar, a person who has received an advertisement through Mobile or Internet may not be in need of the service or product advertised but might know someone who is in need of it and so can pass on the advertiser's message through word of mouth, forwarding the link or the advertisement. A major benefit of Internet Advertising is that the information and content can be accessed in any country even at late odd hours. Internet Advertisements are often interactive advertising so if the Internet Advertiser opts for a response, the viewer may like to visit the brand's website, or try to contact them through email, phone, etc.

For mobile marketers Mobile Advertising or Internet Advertising is something already so big, a still growing market with open places that they could fill in. Mobile advertisement becomes in this way closer than ever. A major result of Internet advertising is information and content that is not limited by geography or time. The rising area of interactive advertising presents fresh and innovative challenges for advertisers who have until now adopted an interruptive strategy. Mobile Advertising and Internet Advertising in future are predicted to become the major sources of advertising.

By Sanjay Sharma