"It was touch-and-go because I had to wrap up the ad, then rush back to Mumbai and then rush to Miami for Tarun Mansukhani's "Dostana". But the rush was worth it because I always like going to Bangkok for holidays and work."

Sammir Dattani, who's holidaying in Bangkok and Pataya with his friends, ran into several colleagues from the industry.

"The entire industry seemed to be there, either holidaying or working. Bangkok is a fun spot and at the same time very work-oriented. I shot for my comedy `Dhoom Dhadaka' in Bangkok. Now I'm back here for holiday."

Sammir sees more and more of Bollywood making a beeline for Bangkok this year. Never mind if Nagesh Kukunoor's "Bombay To Bangkok" crashed with a thud.