The vegetarian fast food joint is popular amongst the Chinese, Malays and other races. It has since opened branches within Singapore as well as Indonesia, Colombo, Kuala Lumpur, Muscat and Dubai. The fact that this restaurant has become a brand shows that Indian cuisine has evolved from the usual chicken tikka and curry.
Caucasians as well as Asians are enjoying the concept of Indian cooking and look forward to trying out novel Indian cuisine. Piangji Vinagupta had opened a South Indian restaurant in Bangkok called the Bangkok Brindavan in the early 90s. Idlis, dosas were served to expat Indians as well as locals much before the concept caught on elsewhere. Indian food had always been associated with Punjabi and Mughlai cuisine.